Health Marketing

Benefits

• Extensive experience in designing positioning statements
• Expertise in designing market strategies & plans
• Expertise in planning, designing & implementing advertising campaigns
• Proven track record in health services market research
• National and regional experience market project management
• Extensive expertise installing marketing systems

Maria Charlton B Com MBA FAMI CPM

• Experienced in international, national & regional research projects
• Holds a Bachelor of Commerce
• Has a Masters in Business Administration
• Holds user licence for Porter's Marketing Analysis
• Holds user licence for Organisational Fitness Assessment
• Expertise in installing marketing systems & processes

Research & Auditing Projects

• Feasibility of QA Systems for GP's
• Community Market Research for Lingard Hospital
• NIB Health Fund Internal Communications
• Doctor Research of a Lithotriptor
• Doctor, Patient and Staff Research for Greenacre Private Hospital
• Doctor, Patient and Staff Research for Illawarra Private Hospital
• Doctor, Patient Research for a New Hospital for Erina
• Doctor, Patient and Staff Research for Rehabilitation Hospital for North Ryde
• Doctor, Patient and Occupancy Assessment of a Rehabilitation Hospital for Berkeley Vale
• Management and Marketing Assessment of Intracare Retirement Services
• Market Assessment of Rehabilitation Services for the Hunter
• Market Assessment of a New Retirement Complex for Bathurst
• Market Auditing Research of the Quality of Private Hospitals
• Hunter Area Health Research
• Greenoaks Private Hospital Marketing Audit

Advertising & Communications

• Cessnock Health Information
• Lingard Private Hospital
• Sunnybank Private Hospital
• Ipswich Private Hospital
• Hunter Rehabilitation Services
• Illawarra Private Hospital
• Berkeley Vale Private Hospital
• Illawarra Private Hospital
• Sunnybank Private Hospital
• Ipswich Private Hospital
• Greenacre Private Hospital
• Lingard Hospital
• Greenoaks Private Hospital
• Illawarra Public Hospital